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A well built calculator can change a drowsy web page right into a workhorse. When I added a total price of ownership calculator to a B2B SaaS prices page, average time on web page leapt from 58 seconds to 3 minutes, demonstration demands rose 27 percent, and sales calls begun with prospects quoting their own numbers. That had not been a layout thrive, it was a simple widget that aided visitors see themselves in the story. Online calculators being in a sweet area between

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